T-Mobile Tuesdays
I worked on the T-Mobile Tuesdays campaign from its release, and helped build a strong following over the next 2 years.
The ask: Create social campaign for T-Mobile Tuesdays built around Halloween.
On of my favorites was the awakening of #Thankenstein which was extremely successful and accounted for more than 11K mentions upon its release and nearly 6K contest entries. Customers were thrilled to show off their Halloween costumes and the smaller prizes throughout the day helped keep people engaged with the contest. With Halloween happening on Tuesday, it helped performance by having the contest run through the weekend when most people celebrated the holiday. I did a series of 10 videos to support the app’s campaign, that you can enjoy below. I handled all script writing, storyboards, and art design.
Video 1: Thankenstein is introduced in his lab. A monster starts the machine and all we need are tweets to power up the generators to revive him.
Video 2: Thankenstein's second post shows the tweets are building. The hand is twitching.
Video 3: We are almost to full charge. The tweets keep coming.
Video 4: Kicking off Halloween with the introduction of the prizes Thankenstein will be awarding. Squeakers the bat leads us through the goodies
Video 5: It's Halloween and the moment has arrived. The tweets have us at a full charge. It's time to bring Thankenstein to life!
Video 6: Thankenstein makes his morning concoction with explosive results. The first prize in the contest is revealed.
Video 7: Thankenstein observes something interesting under the microscope. The second prize is revealed.
Video 8: Thankenstein has decided to give re-animation a try. When he pulls off the sheet, he gives us prize number three.
Video 9: Thankenstein can't seem to find his next prize. Perhaps he needs to check the family pet's mouth to see if the fourth prize is there?
Video 10: Finishing up Halloween with trick and treaters at the door. With a banner for the winner of the grand prize: a spooky trip to London for two.